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Betty Brinn Children's Museum

A Partnership for Education

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Sendik's Food Markets is pleased to partner with the Betty Brinn Children's Museum, southeastern Wisconsin's premier educational facility devoted to helping young children develop skills that will help them succeed in school – and for a lifetime. Early learning is a critical tool for improving school readiness, and an important investment in our community's future.

The Betty Brinn Children's Museum is a private, non-profit organization dedicated to providing educational experiences that help young children acquire fundamental skills during their formative years, and to educating adults about the profound influence of early learning on a child's success in school and throughout adult life. The Museum serves up to 200,000 children and adults annually from throughout southeastern Wisconsin and northern Illinois.

Museum exhibits and programs are designed for children up to age 10, but focus on meeting the developmental needs of early learners. The Museum is considered one of the best facilities of its kind in the nation and is among the most respected and popular family resources in Milwaukee. Because the Museum does not receive any operating assistance from the United Way, UPAF, or from city, county, or state governments, private contributions are essential to its operation.

Interactive Exhibits

Kids 1The Sendik's Food Market exhibit has been one of the Museum's most popular visitor experiences since its debut in 2007. It features photo murals, kid-sized shopping carts, costumes, and realistic looking props in the exhibit's pretend grocery-store departments, including pretend items from the exhibit's local participating sponsors Breadsmith, Kemps, Palermo's Pizza and Sargento. The engaging setting encourages children to sort, stock and shop as they enjoy fun hands-on and role-play experiences that encourage them to match, sort, read, count, share and cooperate, and play with others.

Continued support from Sendik's and its partners made it possible for the exhibit's 2012 remodeling and enhancements. Visitors can now explore upgraded dry-goods, deli and floral departments; new role-play activities in the bakery; and a new prep kitchen with measuring activities in order to "cook" alphabet soup. Enhanced technology includes a new touch-screen cash register at the check-out and digital signage that communicates key messages about healthy eating.

Educational Programs

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The Museum's exhibit experience is complemented by hands-on educational programs that provide children and caregivers with opportunities to play and learn together, including weekly workshops, performances and special events like the Valentine Ice Cream Social and Not-So-Scary Halloween presented by Sendik's Food Markets.

Exhibit and program activities reflect developmental milestones set by the National Association for the Education of Young Children and national academic standards, and are designed to develop a child's school-readiness and academic skills by focusing on science, technology, engineering and math (STEM), arts, environmental, and health education, early literacy, social studies, and helping children develop social skills. The Museum's Community Outreach Initiative provides free parenting education, admission, membership, and transportation assistance for disadvantaged children and families in our community, and all families can visit the Museum free of charge on the third Thursday of each month during Neighborhood Night. For more information, please visit, or call (414) 390-KIDS (5437).

Thanks to our vendors who support Betty Brinn Children's Museum "Mini" Sendik's


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